Articles

16.09.2014: ARMENIA IN GLOBAL PUBLICITY DRIVE

Where in the world is Armenia? It's a question that the country's President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilise the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Entitled the One Armenian, One Article campaign the idea is to get expatriates to write positive stories about the country. President Sargsyan and others behind the publicity drive say their country needs a higher profile, because many people struggle to recall anything about the nation. So just what do people know about Armenia? 'We never hear about it'. London in the summer is full of tourists so it was easy to conduct an impromptu series of informal interviews, ambushing dozens of unsuspecting strangers from around the globe to get their views.

A couple from Saudi Arabia had heard of Armenia but only knew it was in Asia, while a Danish woman told me that "we never hear about it in Denmark." But the most amusing was a man with his family from the United States, who could only tell me that "all the people's names end in '-ian'." His wife was quick to tell me he based that on the celebrity Kim Kardashian. Only one of the people I spoke to knew much about Armenia, and that was a woman from Paris who had been to the capital, Yerevan, and said, "It is a small country and its people have suffered a lot." My questioning was strictly informal, but it does suggest the size of the challenge facing President Sargsyan and his compatriots.

Enlisting people around the world who have Armenian roots to raise the country's profile could prove effective. Famous people with connections to Armenia include the singer Cher, tennis player Andre Agassi, billionaire investor Kirk Kerkorian and the late Steve Jobs of Apple". The Armenian diaspora sees itself in many ways as the second army of the Republic of Armenia," says Aram Suren Hamparian, executive director of the Armenian National Committee of America, based in Washington DC. "Armenians spread around the world and prospered wherever they went, and they haven't forgotten their roots and they try to stay connected - and that is part of the soft power of the Armenian nation."

Armenia's ancient culture survived decades of Soviet influence before independence in 1991. But despite its independence, the country still has significant economic ties to Russia. Next year, the government in Yerevan plans to join the common economic zone of the Russian Federation, alongside Kazakhstan and Belarus. Armenia relies heavily on loans from Moscow as well as the World Bank, the International Monetary Fund and the Asian Development Bank.

 

From: BBC

14.09.2017: Ο ΣΑΒΒΑΣ ΚΑΛΕΝΤΕΡΙΔΗΣ ΓΙΑ ΤΟ ΔΗΜΟΨΗΦΙΣΜΑ ΣΤΟ ΚΟΥΡΔΙΣΤΑΝ (ΠΗΓΗ: ΤasTV/Πέλλα)
27.09.2017: Ο Καθηγ. ΧΡΙΣΤΟΔΟΥΛΟΣ ΓΙΑΛΛΟΥΡΙΔΗΣ ΣΤΟΝ ΣΚΑΙ
You are here: Home